01 - Combine lukewarm milk, yeast, and 1 tablespoon sugar in a large bowl. Let stand for 5 minutes until mixture becomes frothy and bubbly.
02 - Add remaining sugar, softened butter, eggs, and salt to yeast mixture. Whisk until well combined. Gradually incorporate flour, mixing until soft dough forms.
03 - Turn dough onto lightly floured surface. Knead for 5-7 minutes until smooth and elastic. Place in greased bowl, cover, and let rise in warm place for 1 hour or until doubled in size.
04 - Mix brown sugar and ground cinnamon in small bowl until evenly blended.
05 - Punch down risen dough. Roll out on floured surface to 16x12-inch rectangle. Spread softened butter evenly over surface. Sprinkle cinnamon-sugar mixture, then distribute chopped strawberries.
06 - Starting from long edge, roll dough tightly into log. Cut into 12 equal slices. Place rolls cut-side up in greased 9x13-inch baking dish.
07 - Cover baking dish and let rolls rise for 30 minutes until puffy. Preheat oven to 350°F during final rise time.
08 - Bake for 23-25 minutes until golden brown and center is fully cooked. Remove from oven when tops are lightly browned and springs back when touched.
09 - Beat cream cheese and butter together until smooth. Add powdered sugar, vanilla extract, and milk. Continue beating until creamy and spreadable consistency is achieved.
10 - Let rolls cool in pan for 10 minutes. Spread warm glaze evenly over rolls. Serve immediately while still warm.