01 - Whisk warm milk, sugar, and yeast in a large bowl. Let stand 5 minutes until foamy. Mix in melted butter, egg, and salt. Gradually incorporate flour until soft dough forms. Knead 8 minutes until smooth and elastic. Transfer to greased bowl, cover, and rise 1 hour until doubled.
02 - Combine strawberries, sugar, cornstarch, and lemon juice in saucepan. Cook over medium heat, stirring constantly, 6-8 minutes until thickened and jam-like. Cool completely before using.
03 - Beat cream cheese, sugar, and vanilla until smooth and fluffy. Set aside until assembly.
04 - Punch down risen dough and roll into 16x12 inch rectangle on floured surface. Spread cheesecake filling over dough, leaving 1/2-inch border. Top with cooled strawberry mixture.
05 - Roll tightly from longer edge to form log. Cut into 12 equal slices. Place cut-side up in greased 9x13 inch baking dish. Cover and rise 30 minutes until puffy.
06 - Preheat oven to 350°F. Bake 22-25 minutes until golden brown and cooked through. Cool slightly in pan before glazing.
07 - Whisk powdered sugar, milk, and vanilla until smooth. Drizzle generously over warm rolls. Serve immediately or store refrigerated.